Reuben Abrahams's profile

UCT GSB: How the Acorn got to the Moon

Client: UCT Graduate School of Business

Project: Corporate Education Division Brochure

The Ask: The agency was tasked to design a brochure for their Corporate Education Division which allowed for a more tailored approach to education, keeping in mind that the brochure still had to prompt the curiosity of our target market.

Solution: We designed a brochure that told the story of how an acorn got to the moon. The brochure was designed in such a way that it prompted the viewer to unfold the story.
Credits
Brand: UCT Graduate School of Business
Agency: Saatchi & Saatchi
​​​​​​​Creative Director​​​​​​​: Keith Christians
Art Director: Amelia Smit
Designer: Reuben Abrahams
Copywriter: Alex Goldberg
Illustrations: Carmen Ziervogel
Account Management: Rayner Duveen
UCT GSB: How the Acorn got to the Moon
Published:

UCT GSB: How the Acorn got to the Moon

Published: